33 idées sur le design

moral design est une boîte de design multidisciplinaire de san francisco. ils ont écrit cette liste de 33 idéés sur le design.
«33 ideas», à lire!

ce que tout designer devrait lire finalement ou le mettre à vue près de son espace de travail. des vérités que nous connaissons tous, mais que l'on oublie trop facilement dans la pratique à grande vitesse de notre métier.

en voici quelques-unes:

#4__Design must surprise and inform.

#10__Design that moves others comes from issues that move you.

#11__Find your own voice. By experimenting, by allowing the time to experiment, and by taking risks. Which is why being in school is a luxury. School allows you the structured time to research, analyze, synthesize, ideate, strategize and create. Which is what being a designer is all about.

#13__A good designer is a great listener. And if you listen smartly, the client nearly always tells you the solution.

#21__To quote Chip Kidd from his recent novel Cheese Monkeys, “Design must always be in service to solving a problem, or its not design, its art.”

on peut aussi télécharger les 33 idées en pdf !