Top Social

un « how to » créatif qui a les pieds sur terre


le site changethis est un site de manifestes. sur tous les sujets.
j'en ai trouvé un sur la créativité, écrit par Hugh Macleod. vraiment intéressant, le ton y est différent de tout ce que j'ai lu dans le genre. Il travaille en publicité dans une agence à new york et en parallèle, il crée ses petites histoires/commentaires en une image (comme ci-haut).
j'en ai choisi quelques extraits :
« Being good at anything is like figure skating—the definition of being good at it is being able to make it look easy. But it never is easy. Ever. That?s what the stupidly wrong people conveniently forget. » (p.8)

« Your wee voice doesn?t want you to sell something. Your wee voice wants you to make something. There?s a big difference. Your wee voice doesn?t give a damn about publishers or Hollywood producers. » (p.12)

« THE SEX & CASH THEORY: The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended. » (p.13)

« But the kid thinks it?s all about talent: he thinks it?s all about “potential.” He underestimates how much time, discipline and stamina also play their part. Sure, like Bukowski et al., there are exceptions. But that is why we like their stories when we?re young. Because they are exceptional stories. And every kid with a guitar or a pen or a paintbrush or an idea for a new business wants to be exceptional. Every kid underestimates his competition, and overestimates his chances. Every kid is a sucker for the idea that there?s a way to make it without having to do the actual hard work. » (p.22)

« You have to find a way of working that makes it dead easy to take full advantage of you inspired moments. They never hit at a convenient time, nor do they last long. » (p. 44)

il tient à ce que son manifeste se promène, soit lu, soit échangé et discuté. pour lire son carnet.
quand on a besoin de se faire remettre sur la bonne « track »
pour tout lire le manifeste
Commentez, ça m'intéresse
Publier un commentaire

Klik the button below to show emoticons and the its code
Hide Emoticon
Show Emoticon